The Age of Surveillance Capitalism by Shoshana Zuboff
Chapter 4: The General Formula for Capital
How do the emergence of big data and the erosion of privacy contribute to a sense of alienation in the digital economy?
Lecture Notes
Student Facilitation
Chapter 4: "The General Formula for Capital "
Questions
The Role of Money in the Transformation into Capital: How does Marx describe the role of money in the process of transforming value into capital in Chapter 4, and how can this process be paralleled to the monetization strategies of Web 2.0 platforms, where user data and content are key?
Circulation of Commodities vs. Circulation of Capital: Chapter 4 of "Capital" distinguishes between the circulation of commodities and the circulation of capital. How does this distinction apply to the circulation of digital content and data on social media platforms?
The Impact of Capital Transformation on Labor and Value: In what ways does the transformation of money into capital, as described by Marx, affect the perception and value of labor, especially in the context of digital labor on social media platforms?
Marx's Concept of Surplus Value in the Digital Economy: How can Marx's insights into the generation of surplus value in the process of capital formation be related to the creation of value in digital media platforms, where user interaction and data are central?
To Do
Before you leave class, write down your polished idea along with three or four ideas for content. You should also have decided firmly on what type of content you’ll create and what channel (media) you’ll publish it on. This should prepare you for your midterm.