About Me

I am a Senior Business Architect at Atlassian and an adjunct professor at UT Dallas where I focus on digital media & communication, technology, and political economy. My PhD is in Cultural Studies and my dissertation explored the intersection of science, software, and journalism surrounding Texas groundwater.

As part of the team at Atlassian, I infuse my background in ethnography product development . My hands-on approach involves understanding how people interact with technology. By drawing from qualitative research methods honed during my academic career, I am able to craft business cases and long term strategies that drive revenue and customer retention. My current endeavors include working on an AI project aimed at sorting through large amounts of textual data to help people find and summarize complex technical information quickly.

My approach is complemented by a commitment to ethical innovation. In both product discussions and strategy development, I ensure that ethical considerations are not just an afterthought but a guiding principle, aligning technology with values and responsible innovation. As a senior leader in numerous startups, I developed ethical frameworks for both technology and people management.

I root my management practice on the a deep sense of collaboration and teamwork to help guild teams through creative problem solving. I aim to foster collaboration and creativity in the academic and corporate environments.