For your final project, you will fully execute the digital channel concept developed during your midterm. This channel will feature content based on the key themes of alienation in digital media, informed by class readings and your peer interviews throughout the semester. You’ll also write a reflection essay to critique the process and theories we’ve been discussing all semester.
- To actively manage and curate a digital channel that presents your research findings.
- To engage an audience with informative content that stimulates discussion on the political economy of digital media and the concept of alienation.
- To critically reflect on your content creation experience, the feedback received, and the integration of theoretical insights.
Part I: Channel Launch and Content Publication
Launch your digital channel and produce a series of posts:
- Podcast: Create at least 3 episodes, each 10 minutes long
- TikTok/Reels: Publish at least 5 videos, each 1-2 minutes long
- YouTube: Produce at least 3 videos, each 5-7 minutes long
Part II: Comprehensive Analysis and Reflection (1500-2000 words)
- Content Analysis: Evaluate the effectiveness of your content based on in-class peer reviews. How did your posts connect with an audience and what was most valuable to them?
- Reflective Essay: Reflect on the entire process of creating and managing your digital channel. Discuss the insights gained from the project, including how your understanding of political economy has evolved and how the theories discussed in class were applied in your content. Cite four sources from class, including Marx’s Capital. Be sure to bring up theory early in your essay and use it explain your observations. A key part of this reflective essay is to critique our readings as well - and expand or disprove them where needed.
Grading Rubric for Final
- Content Quantity and Quality (30%): Adherence to the content requirements, creativity, informational value, and presentation quality.
- Audience Engagement and Feedback (20%): Effectiveness in engaging the audience, as evidenced by metrics such as likes, comments, shares, and any feedback received.
- Comprehensive Analysis and Reflection (50%): Depth of analysis, ability to synthesize interview findings with class materials, quality of critical reflection on the process and learnings.
Submit the following via eLearning:
- Content Links: Provide direct links to all published content on your digital channel.
- Analysis and Reflective Essay: Attach your comprehensive analysis and reflective essay, ensuring clarity, organization, and proper citation. Be sure to include a link to your channel at the top of your paper.