Lecture

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To Read

Filterworld by Kyle Chayka, Chapters 1 - 3

Synopsis

In the first three chapters of Filterworld, Kyle Chayka explores the concept of "filtering" as a dominant force in contemporary digital culture. He examines how filters, both literal and metaphorical, shape our online and offline experiences by curating what we see, hear, and engage with. Chayka discusses the implications of living in a world where algorithms and personalization determine our interactions, leading to a fragmented reality that is often tailored to individual preferences. This "filtered" reality can create echo chambers, limit exposure to diverse perspectives, and contribute to a sense of isolation, despite the apparent connectivity offered by digital platforms.

To Watch

Guiding Questions

1. How might Marcuse's critique of "one-dimensional thought" apply to the concept of filter bubbles as described by Chayka? In what ways do these digital filters contribute to the reinforcement of existing ideologies and the suppression of critical, multifaceted perspectives?
2. In light of McLuhan’s assertion that "the medium is the message," how do the algorithms and personalization techniques discussed by Chayka act as extensions of the human sensorium, potentially narrowing or distorting our perception of reality? How does this relate to the concept of hot and cool media in shaping user engagement?
3. Drawing from Deleuze’s concept of control societies, how can we understand the role of algorithms in shaping not only our online experiences but also our desires and tastes? Furthermore, what does it mean that Filterworld is a popular book? How should we approach public critiques like this one within the broader discourse on taste-making and the shaping of public consciousness?

Facilitation Schedule

Critical Media Theory Fall 2024

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