Excellent

Media objects are consistently daring or interesting on the formal level and utilize the unique affordances of each medium. The form enhances the meaning and is designed to appeal to the intended audience.

Failing

One or more media objects fails to communicate, is off-topic, formally obscures meaning, or ignores the audience.

Fair

The form of each media object supports effective communication and attempts to use the unique affordances of each medium. Additionally, each media object indicates an awareness of the audience.

Good

Media objects are well-composed and mostly utilize the unique affordances of each medium. For the most part the design appeals to the intended audience.

Needs Improvement

One or more media objects may be unclear, the form disconnected from meaning, or exhibit confusion about the audience.